Dr. Olha Harmatiy

Lviv Polytechnic National University

CV: Associate Professor at the Department of Journalism and Mass Communication, Lviv Polytechnic National University, Ukraine

Presentation title: Science Content in TV News Coverage of Environmental Issues

Abstract: Mass media expand public understanding of environmental science and the promotion of environmental knowledge, contribute to the formation of people’s environmental culture and environment-friendly behavior. The relevance of the research is determined by the need for high-quality media coverage of environmental issues in view of the growing environmental challenges we are facing today. In general, there is a segment of scientific content in the modern Ukrainian environmental discourse, but its volume is insignificant. Topics of environment require more attention as well as greater efforts of the media for improving scientific and environmental literacy, shaping environmental awareness and environment-friendly behavior of citizens.